A product has no value if it cannot be taken to market.

The most important point is to ask the right questions.

A Professor of Innovation Management once used the following example.

If your company sells electric lawn mowers, you might think that your customer needs are to cut their lawn. Based on this assumption, you see your competition as…


An innovation technique you’ve never heard of — being used by companies such as NASA, IBM, Samsung and others.

The theory of inventive problem solving.

In Russian it is known as “Teoriya Resheniya Izobretatelskikh Zadatch” — more commonly known by the acronym TRIZ. This technique has been used in everything from Aerospace Engineering to To-Do lists…

Peter Kruger

Mechatronic Engineer | Innovation Researcher

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